Click here to display full article April 2017
The article states that viewers tend to retain news better when the presenter is properly dressed. Several studies have been done to prove that better dress is directly associated with higher attractiveness. Another study was done which supported that an attractive educator was more likely to change an audiences mind. Attractiveness of news reporters is directly linked to their credibility.
"People perceive attractive individuals as more curious, complex, perceptive, careful, and these are associated with the credibility of news."
Most female reporters believe they are the object of jokes and sexual comments. Physical appearance is very important for a newscaster because the more attractive the person is, the higher the ratings for the station.
"As the saying goes, Beauty sells!"
It was noted in the article that many organizations want "cute faces and cute bottoms."
The phrase, "journalistic damsels" is used to represent the performance of women news anchors. The importance of physical appearance leads to the thought of how you never really see older women reporting news anymore. The news industry is overflowing with young and beautiful females newscasters. The article mentions that there are several variables that determine a viewer's perception of a newscaster. To paraphrase, these variables include, the angle of the camera, the newscaster position and posture, attire, style of makeup/ how much, hairstyles, skin complexion, facial expression and quality of voice.
Two different studies were completed recording people's thoughts on women's appearance and the results were placed into the images below.
SA=Strongly Agree, A=Agree, UD= Undecided, D= Disagree, SD= Strongly Disagree
The talk of importance of women's female appearance on the news is also shown in the video Miss Representation (Newson, 2011). At around 1:04 in the video below they stress the importance of how good a women's legs look on tv and also if the clothes she wore were a big mistake. They were all observations of the female reporter's physical appearance instead of listening to what she was reporting on.
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